AI prompts for UGC-style ad scripts

The core ad script

Write a [30/45]-second UGC-style ad script for [PRODUCT], which helps [AUDIENCE] with [PROBLEM].

Rules:
- Open mid-thought, as if the camera started late. No greeting.
- First 3 seconds state the problem in the viewer's words, not the brand's.
- Show the product in use by second 10; do not describe features in the abstract.
- One benefit only, with one specific detail that proves it.
- Close with a direct instruction appropriate to a paid ad — not "link in bio".
- Register: casual, slightly imperfect, contractions, one aside.

Format: [TIME] | [SPOKEN] | [WHAT THE CAMERA SEES]

In practice: Write a 30-second UGC-style ad script for a debt payoff app that helps people with four credit cards stop guessing which to pay first.

Angle testing before spend

For [PRODUCT] targeting [AUDIENCE], write 5 distinct ad angles: the problem-agitate angle, the before/after angle, the objection-killer angle, the comparison-to-the-old-way angle, and the unexpected-use-case angle.

For each: the hook line, the core claim, the proof, and who it is wrong for. Then say which you would test first and why.

In practice: Testing five angles beats iterating on one script.

Scaling a script that already converts

This ad converts: [PASTE SCRIPT]. Keep the body identical and write 8 new opening hooks, each under 3 seconds spoken.

Vary the mechanism: a confession, a specific number, a callout to the audience segment, a mistake admission, a contrarian claim, an in-progress action, a question, and a direct comparison. Do not change the body or the claim.

In practice: Hook swaps are the cheapest way to extend the life of a winning creative.

Handing the script to a real or AI creator

Turn this script into a creator brief: the casting note (age range, energy, setting), the shot list with framing for each line, wardrobe and location notes, what must be visible on screen and when, the exact spoken lines, and a do-not-do list.

Keep it to one page. Assume the creator films on a phone.

Script: [PASTE SCRIPT]

In practice: The do-not-do list is what prevents a re-shoot.

Keeping the ad approvable

Review this ad script for [PLATFORM]. Flag: unsupported performance claims, health or financial guarantees, before/after implications that need a disclaimer, personal-attribute targeting language, and anything implying a result that is not typical.

For each flag, give a compliant rewrite that keeps the persuasive force.

Script: [PASTE SCRIPT]

In practice: Run this before upload — rejected creatives cost more than the review.